The Minery’s CEO Heather Macpherson on CBT Automotive News!

Press - May 16, 17 - Bri Newman

This morning, CEO of The Minery, Heather Macpherson, sat down with Jim FItzpatrick of CBT Automotive News and discussed how The Minery company is transforming the dealership workplace with 2 new digital tools, HR4 and Imprv. Check out the full interview below.

Established in 2010, The Minery is on a quest to change the way organizations manage and optimize performance. Led by our desire to produce great work and our love for life, people, and possibilities, The Minery strives to lift uncommon brands beyond the noise. The Minery is a forward-looking consulting company with products and services that are evolving the automotive industry. Combining technology with a people-centered focus, The Minery has successfully created accountability and engagement solutions for their OEM and dealership clients.

Heather will be speaking at the Automotive CX Summit in June. For more information, visit

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