In the opening speech at NADA 2019, NADA Chairman Charlie Gilchrist said that the future of the auto retail industry depends on the industry’s ability to “recruit, train, and retain the best people”
The HR4Dealers team travelled to NADA 2019 in San Francisco this January to offer Dealerships, Dealer Groups and OEM’s fresh insights on employee engagement. Our themes? #rollouttheredcarpet and #loveyourpeople.
A consistent pain point amongst the dealers we spoke with was the struggle to attract and retain hires, specifically millennials. Knowing that there is no silver bullet for this issue we spoke frequently about Dealers better positioning themselves online to talent, taking the time to highlight the career possibilities that exist in a modern Dealership, the culture and innovation taking place at their stores and the overall opportunity for growth. Finding ways to facilitate this through social channels, word of mouth or a centralized HR platform & strategy, one thing is true: manual processes are a thing of the past.
The Automotive Industry is changing, as a result, Dealerships must also change to bolster sales and better find, engage and retain talent in the Digital Age.
Like Charlie said above, your future is in the hands of your people. To succeed, invest in them. According to the NADA Workforce study it is common to lose 40% of your staff annually, and your teams’ peak profitability begins at 3 years. Sounds like getting the right people on the bus and keeping them there is worth the investment.
Need some help unearthing your team’s potential? Contact us at HR4.com We can help!